Buy quality men's underwear in the UK

Aware has been creating men's designer underwear, swimwear and gymwear since 2001 in the heart of London's Soho.

All our men's designer underwear are made of the softest, finest and most comfortable cotton. Modern men love Aware's mens underwear collection and its stunning colours.

They are funky, sporty and fun; and even our basic men's underwear are fashionable and sexy. Ideal for sports or everyday wear, our hip briefs, snug boxer briefs, shorty and jockstraps are available with matching tank tops, T-shirts, undershirts or vests.

As for men's swimwear and mens gym wear, with a choice of Lycra speedos, swimming trunks, swimming shorts, boarder shorts, swimming hipsters and summer tank tops, you will want to spend your life at the pool or beach! And that's only for your swimming gear! Our active and leisure wear with its sporty running shorts and gym pants is ideal the gym or a run!

Both our gym wear and beachwear collections are available all year round.

So buy now from the best choices in men's underwear. Also a big Olympic sale with major discounts now.